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Aniruddh Naik
Aniruddh Naik

80 Followers

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May 26

How Creating a Culture Scaled Kodak and yes, it was because of Marketing.

Douglas Holt, the author of the book Culture says culture supersedes all these product differentiators (the sharpest razor, the fastest car, or the long-lasting battery). Because it does not revolve around what the product is. Culture focuses on Who We Are. Many love to write about Eastman Kodak. How it…

Culture

3 min read

How Creating a Culture Scaled Kodak and yes, it was because of Marketing.
How Creating a Culture Scaled Kodak and yes, it was because of Marketing.
Culture

3 min read


Apr 21

The Fading Art of Persuasion- Episode of ACs, Coolers & Fans

The Fading Art of Persuasion- Episode of ACs, Coolers & Fans In the second season of Mad Men, Peggy, a young creative executive sarcastically comments to her boss, Don Draper, ‘Sex Sells’. To which Don replies, “Says who?”. Pauses. “Remember, these are the same people who think monkeys can do…

Advertising

4 min read

The Fading Art of Persuasion- Episode of ACs, Coolers & Fans
The Fading Art of Persuasion- Episode of ACs, Coolers & Fans
Advertising

4 min read


Mar 26

Do the lower middle-class dream of the Rich?

Story #3 Last year Darlings was released on Netflix. Thus began an unusual chatter on LinkedIn-the reason- Alia Bhatt (what’s unusual?). It was related to a product placement or brand integration or call it whatever you want. It was Alia’s character in the Darlings who used Kama Ayurveda’s hair oil. A…

Advertising

5 min read

Do the lower middle-class dream of the Rich?
Do the lower middle-class dream of the Rich?
Advertising

5 min read


Apr 3, 2022

3rd April Observations

When a remark is made in English, it is to be taken in the spirit of the discussion or speech. But when you speak of a phrase in your native, then it is to be taken literally. Context: Recent high-court judge said that Anurag Thakur was smiling when he raised…

Observation

2 min read

Observation

2 min read


Nov 5, 2021

Why We Are Morally Obliged To Our Ancestors

Here’s a story that I have heard a few times in my family. My great grandmother once travelled in a bullock cart. Her 14 children were with her. It was raining heavily. They were moving to another village. The roads weren’t pucca and then due to rains, most of their…

Life

4 min read

Why We Are Morally Obliged To Our Ancestors
Why We Are Morally Obliged To Our Ancestors
Life

4 min read


Mar 29, 2021

The Lost Generation- Book Reflections

A long time ago, I decided to not write a book review. Who am I to review? The author may have put blood & sweat into writing and all we do is comment on how the grammar or choice of words could have been better? I want to reflect on…

India

3 min read

The Lost Generation- Book Reflections
The Lost Generation- Book Reflections
India

3 min read


Jul 11, 2020

‘Depression is NOT a disorder, it’s an Adaptation Gone Rogue’ says Evolution.

Let’s get straight to the point. A psychiatrist told me not to break my head in understanding what causes depression. Too many of them, he says. He tells me his theory. In an agrarian economy, life was slow. Hence low expectations and distractions. Then came the industrial economy and a…

Depression

5 min read

‘Depression is NOT a disorder, it’s an Adaptation Gone Rogue’ says Evolit
‘Depression is NOT a disorder, it’s an Adaptation Gone Rogue’ says Evolit
Depression

5 min read


Jun 7, 2020

Gandhigiri & The Saphir-Whorf Hypothesis. Can Language Determine Behaviour?

If you have lived amongst the Amazonian tribes Munduruku and Pirahã you will realize they are by far represent our past. We were hunter-gatherers and then civilization ruined us (just kidding). Yuval Noah Harari in his book Sapiens goes on to say that agriculture domesticated humans, built armies, started wars…

Behavioral Economics

3 min read

Gandhigiri & The Saphir-Whorf Hypothesis. Can Language Determine Behaviour?
Gandhigiri & The Saphir-Whorf Hypothesis. Can Language Determine Behaviour?
Behavioral Economics

3 min read


May 2, 2020

Why Would You Not Meet Ed Sheeran for $2?

Now that you have clicked on the article because of a flashy title, there’s more to it. Why would you not? The answer lies 3 stories away. I promise at the end, you will find out why (there’s a video). Story #1 In 1916, on Coney Island, a Polish immigrant set up…

Behavioral Economics

3 min read

Behavioral Economics

3 min read


May 2, 2020

Confessions In The Lockdown

I commend my organization who initiated work from home in mid-March, almost a week before many followed the suite. When I hear, I was elated, secretly of course. Confession #1 …I like it because it saves times… I stay in Dombivli and my workplace is in Kurla. FYI, that’s 48 km one-way. So two ways- 96km. I take the…

Covid-19

3 min read

Confessions In The Lockdown
Confessions In The Lockdown
Covid-19

3 min read

Aniruddh Naik

Aniruddh Naik

80 Followers

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